Case Study
How to increase revenue and retention ONLINE
Which comes first? Increased revenue or better retention. A much deeper discussion than the chicken before the egg, but we dive deep to show the correlation between the two.
Intro
How We Increased Online Sales by Over 200% In Less Than 6 Months
One of the most common responses we hear from our clients is that their online sales are low because, “Our clients love us, and just prefer to buy in person, we love the human interaction”. Actually, it’s likely because your website is failing your clients. It’s no secret that all of your clients, and yourself included, love buying things online – WHEN the experience is steamlined and easy to navigate. Trust me, your website is old, it’s hard to navigate, and it is a massive barrier to increasing sales and retention.
Details
Let Us Break It Down For You.
Challenge
Client came to us looking to increase revenue and retention. Pulling the numbers, their website traffic wasn’t converting. They didn’t have a sales process in place, and intro special follow up wasn’t accurately being tracked, and efforts were at a minimum. By the way, this challenge is the most common, and any studio we have worked with, has room for improvement in online presence and a proper sales process. Their deeper issue was spending their limited time on mundane tasks and following up with managers. Today, there are many resources at your fingertips to integrate automation into your every day business practices. This saves you time, money, and is much easier to track than human behavior.
Solution
Streamline. The customer experience should be the same sitting in bed, as it is when they enter the studio. Updating the website, properly integrating their software’s full capacity, and a few add ons for 2 way texting made the world of difference. This new streamlined website approach, allows clients to book easily from home, in person at the studio without staff assistance. This solves for the end goal of having staff focusing on clients for the right reasons and not just processing transactions. In the new virtual dominant era, your website acts as a second location. The guest experience is paramount to your success. If you don’t have google analytics set up, it is a must to see website traffic, bounce rate, conversion, and time spent on page. Numbers don’t lie!
online sales increase
+200%
Retention Increase
23%
Overall Sales Increase
Traffic Boost
45%
Testimonial
“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”
Adrienne Smith, Power of Your Om, Owner
Get In Touch
Nomad – no fixed address
+1 303 332 3732
